" alt="GATELY Properties" />When You Trust Us To Sell Your Home This Is How We Help Get It Sold For The Most Amount Of Money In The Least Bit Of Time.
There are many items that go into selling your home beyond the sign in the yard and the listing in the MLS. Every company and agent is different, but here at GATELY Properties, we believe in taking an ACTIVE approach. Every day we interact with potential buyers and it is our job to get them aware of your property so one of our tools is The Advisory Group. Composed of 200+ local buyers agents and 38+ brokerages, we get to present your listing to them so they can take it back to their offices and potential buyers.
Staging
Staging is invaluable it is when selling a house. It can turn a so-so home into an “Oh My” home. It can be done for less than you might think.You never get a second chance to make a first impression!
It is reported that over 80% of buyers now use the internet to preview home photos before making a decision to visit a home! Fantastic showing photos not only draw more traffic to your home but staging actually changes buyers’ perception of how much your home is worth. Realtor.com actually reports a Return of 8-10% on staged vs. non-staged homes.
We can sage empty homes virtually. While Staging may not be available by us for all homes, we will recommend that it be done on every home. [for more information visit http://www.stylemyspace.com/]
Professional Photos
Many property photos are awful. In fact, there is a website devoted to showcasing bad real estate photography. [TerriblerealestateAgentPhotos] As stated earlier… You only get one chance to make a first impression. That is why we use a professional photographer. In fact, according to Redfin, a home using Professional Photographers can expect to average $3400 more than those just using an iPhone camera. [Redfin]
We want to make buyers flock to your property. A realtor has two seconds to interest a client in an online home listing without a photo, but has a full 20 seconds if the listing has a photo. That’s an 18-second difference! Photographs are the first thing a prospective buyer looks at; 40 percent of the time they don’t even read the real estate agent’s remarks. [MarketLeader.com]
Virtual Tour
Virtual tours give prospective buyers a feel for the house before setting a viewing appointment? Matterport is an immersive media technology company that builds 3D media solutions that power real estate. A Virtual Tour may not be best for all properties and is used on select properties to showcase “Oh My” features that have to be seen. Does your property have what it takes or would a video tour work? When visiting a property one of our agents will make the best determination at that time. [View an Example]
Open Houses
Considering the assortment of personalities visiting your open house, how many visits do you think actually result in a sale? Surveys by the National Association of Realtors® show that 41% of buyers attend open houses but less than 5% purchase a home through an open house.
You can discuss the pros and cons and decide if a public open house is right for you. It is not a must for everyone. There are other options, too, such as a broker’s open house.
What is a Broker’s Open House?
This is where your listing agent invites other Real Estate Professionals from a variety of companies in the area to view your home at a specific time and date. Sometimes there is coffee, snacks or other incentives for stopping by. This is a great way to expose your listing to the pros who then may share it with their network of potential buyers. They also might provide feedback that could help with the way you present your home.
Internet
The internet is a major part of modern marketing. From Facebook to Realtor.com we will advertise your property to potential buyers both locally and nationally, and for a select few properties internationally. As part of a large scale IDX Broker Network we are able to have your home seen on some of the highest traffic websites?
Yes, there are still print marketing avenues that are used in the digital age. They may not be as effective as they once were, but there are purposes for them. We partner with Listhub to design interactive flyers that include eye-catching infographics and text messaging integration to create an all inclusive marketing platform. [ListReports]
MLS
Multiple Listing Service? REALTORS® have spent millions of dollars to develop Multiple Listing Services (MLS) and other real estate technologies that make the transaction more efficient. An MLS is a private offer of cooperation and compensation by listing brokers to other real estate brokers. Based on a fundamental principle that’s unique to organized real estate: Help me sell my inventory and I’ll help you sell yours.
Sellers benefit by increased exposure to their property. In a 2016 National Association of REALTORS report Eighty-eight percent of buyers recently purchased their home through a real estate agent or broker, and six percent purchased directly from a builder or builder’s agent. So, the more agents that are aware that your property is for sale the better chances they have the perfect buyer for it. [NAR Report]
